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CMO Zak Garcia quoted in Living 101 article 

“I define success as being compassionate, being loved deeply and loving people fully,” says Zak Garcia, former chief management officer of Bulletproof Coffee and current CMO of CBD Capital Group, an investment and operations company. “Success is also having the freedom to spend time with your family as you choose.”

Garcia says that, as a parent, financial success is important, but it is not about the number in the bank account. “It’s more about having the freedom to choose what I do with my time and who I spend it with,” he says. “Some of the wealthiest people in the world are emotionally bankrupt because they value money over everything else.”